Colors
The Bitwards color palette consists of four main colors: Night sky, Electric, Cirrus, and White. The deep Night sky dark blue represents trust, durability, stability, and credibility. It is used as a text color on a light background, for internal links on websites, and if necessary, in small amounts as a background color for white text.
Electric bright blue represents electricity and speed. It is used as an accent color for icons and graphics, and as a background color with white text in call-to-action buttons.
Cirrus light gray is used as a background color and White is used as both a background and text color.
Download color files
Main colors
Night sky
RGB 13, 17, 70
#0D1146
CMYK 100, 94, 0,50
Pantone 101-8 C
RAL 5004
Electric
RGB 13, 77, 222
#0D4DDE
CMYK 85, 71, 0, 0
Pantone 102-7 C
RAL 5002
Cirrus
RGB 239, 239, 244
#EFEFF4
CMYK 5, 5 , 0, 1
Pantone 99-9 C
RAL 9003
White
RGB 225, 225, 225
#FFFFFF
CMYK 0, 0, 0, 0
Pantone White
RAL 9003
Additional colors
Additional colors are used in conjunction with primary colors for marketing, campaigns, ads, social media posts, tables, and charts.
Submarine color is an attention-getting color used in campaigns to pique interest. It is also used as the warning color for applications and websites.
Sea foam color is used to highlight the ecological and economic aspects of Bitwards services. It is also used as the Success color for applications and websites: successful submission messages, toasts, labels, etc. Use additional colors sparingly and deliberately.
NOTE! Other colors should not be used and new ones should not be created.
Submarine
RGB 253, 234, 0
#FDEA00
CMYK 0, 0, 100, 0
Pantone 2-8 C
RAL 1016
Sea foam
RGB 5, 180, 160
#05B4A0
CMYK 77, 0, 46, 0
Pantone 130-6 C
RAL 5018
Background & font color
The main background colors are White and Cirrus, while Night sky and Electric colors can be used in small amounts for highlighting. It is advised not to use additional colors as a background except for marketing campaigns.
The text colors used are Night sky, White, and Electric. Night sky color is used for light backgrounds and White for dark backgrounds. Electric color is used as an accent in texts and links.
Avoid using dark background colors or images with text on the entire page! Reading is faster and easier when the text is dark and the background is light. Besides, people with visual impairments or dyslexia might have difficulty reading light text on a dark background.
